Since the beginning Fortnite has positioned itself as a social space, in itself this is not a problem. However, the ability to perform socially is monetized in an otherwise free game. This is emotional and social manipulation at it's finest, and contributes to why Fortnite honestly frightens me as someone who enjoys games.
The marketing for this game has been incredible. In-game events featuring real-life artists. Weekly events which push the dev team to the limits of crunch what has to be almost every day. It pervades any space relating to games. It's presence is unrelenting. It's designed from it's core to have as much mass appeal as possible and the barrier to entry is downloading Epic's launcher, so naturally it's popularity is off the charts.
It's the epitome of "designed by committee." It's soulless. It's success was bought and paid for by TenCent and I'm assuming the investment is at least doing okay, considering how much money they continue to pour into it.
I don't hate the game itself. It's aggressively "okay." Nothing mindblowing and certainly nothing meriting the response it's gotten. The response is almost entirely down to the marketing, and I don't like everything else about it. I don't like how it's shoved everywhere imaginable via advertising. I don't like the by-the-numbers merchandising. I don't like the fact that "default" is now used like a slur in schools for the kids whose parents won't buy them digital crap.
I just... I hate this. All of it. I don't know why to a great extent, it just bothers me.