Quite possibly a composite key comprising name, gender, age and locale.
"87% of the U.S. population is uniquely identified by date of birth, gender, postal code." [0]
[0] https://dataprivacylab.org/projects/identifiability/paper1.p...
"87% of the U.S. population is uniquely identified by date of birth, gender, postal code." [0]
[0] https://dataprivacylab.org/projects/identifiability/paper1.p...
Tips to slip through the cracks: have a different mailing vs home address, dont apply for new loans/update work info with existing creditors over more than one job cycle, move frequently. When your credit card asks how much you make, they are doing so because the agency doesnt have good info on you and they are updating their files.