Thanks for the feedback. Is anyone providing curated go bags? How does a go bag fit within the context of hunkering down at home in an emergency without power, water, etc? This is more the scenario I was envisioning.
Far more than anyone could ever hope to differentiate themselves from: https://www.amazon.com/s?k=emergency+preparedness+kit Granted, most of them are of dubious quality but anyone without the interest or foresight to hand-build their own is only going to care about price anyway.