A new architecture can offer that much advantage; x86_64 wasn't even the third most-performant implemented ISA when it was released, and every other ISA makes gains far faster than it. SPARC and POWER are still competitive with it despite having 1/1,000,000th the amount invested in them, and in just a few years and with comparatively nothing invested into it, RISC-V is starting to rival a portion of the chips (though not the upper line of them yet).
It "won" because of backwards compatibility, nothing more.