TV Ad Retargeting – Samsung Ads

Samsung knows which commercials Samsung TV owners did and didn't see, and uses that knowledge to target ads on TV and non-TV devices. Companies can say "Show my ad/commercial to everyone who didn't see my TV commercial."

Here's how the site puts it:

> How It Works

> Samsung Smart TVs have built-in Automated Content Recognition (ACR) technology that can understand viewing behavior and usage including programs, movies, ads, gaming content and OTT apps in real-time. It’s a simple 3-step process:

> 1. Let us know the brand and title of the commercial spot you would like to target for your TV Ad Retargeting campaign.

> 2. The selected commercial is recognized and instantly matched with our ACR data.

> 3. Retargeting campaign is activated for the selected TV commercial based on pre-aligned campaign parameters.

More on Samsung Ads: https://www.samsung.com/us/business/samsungads/