Only three metrics matter for your online business

wingify.com

4 pointsparaschopra2 comments

I don't see anything particularly wrong in obsessing about getting more visitors to my website. Because that's where my funnel starts. If I have to obsess about conversion I'll first have to obsess about getting enough visitors that I can possibly convert. no?

Also, may I know why exactly you mentioned 50% growth and anything less to be a matter of concern?

At the top of funnel you get a mix of visitors who may or may not convert. For example obsession on getting more visitors may lead you to do an extensive social media outreach which would lead to plethora of visitors but any of them would hardly convert.

Metrics like visitors and pageviews are vanity metrics for a startup and it can lead to false sense of complacency.

Yes, I agree there is nothing special about 50%. (Post was written about a year ago, forgot why I wrote that) My point is that there should be healthy growth in paid customers (not just visitors).

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