Most of the top affiliate Marketers out there use "mom blog" or "coupon sites" like fatwallet to generate "massive" revenues. In oder word they build a platform that they can use with affiliate marketing or direct business with potential advertiser. not everything is shady out there but you should never buy a make money online ebook or something like... Anytime someone tell you affiliate marketing is easy then run as far as possible from this person... now you know