I actually expect this more a reaction to Apple's pivot into health with the Apple Watch (people seem to forget the ex-Burberry CEO positioned the Apple Watch 1 as a luxury product--anyone remember the Apple Watch Edition for $10k?--health came later).
Do you believe it to be mistaken? Or true, but not worth caring about?
We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to
And "unless you ask us to" is the default behavior of almost all google products. You have to ask them not to, sometimes under penalty of law (GDPR), before they actually change their behavior.
Targeted advertising is far from the only thing Google wants data for.
Its core business is selling products whose entire value would be negated if it sold the data behind them, so it really wouldn't sell the data.
On top of that, I think it's a mistake to say that they are buying Fitbit for data anyway. They are buying Fitbit for a toehold in the wearables market; while this probably has some data value, it's pretty clearly part of their effort to build up direct sales of consumer products as a revenue stream.
Facebook and Google want to collect your data and keep it. What they're selling is indirect access to you: the more information they have on you, the more precisely they can theoretically target advertising and content to you. Keeping the data they have on you to themselves is literally their business model.
Two points, though. First, of course, that's still essentially what's been dubbed "surveillance capitalism"; it's still something someone may be uncomfortable with for a variety of reasons. Your data is being indirectly monetized, but it's still being monetized, and you still have very limited insight into the extent of that data and how it's being used. Second, adtech isn't the business model of everyone who collects data -- and one could argue that the more businesses a data-collecting company is in, the more moral hazards pop up. How much data will Google give over to law enforcement when there's a warrant, for example? What if we see a Facebook Health initiative that allows medical providers and insurers selective access to what Facebook "knows" about you within the limits of regulations and the law? (Do you know what those limits are? I don't.)
I actually expect this more a reaction to Apple's pivot into health with the Apple Watch...
Expect what, privacy concerns? While I understand that, I'm not sure much health information collected by Apple devices ever leaves your "local ecosystem" (i.e., your personal set of devices). Also, the Apple Watch Edition notwithstanding, I'm not sure I'd say its original incarnation was positioned as a luxury product -- yes, you could pay $10,000+ for it if you wanted to, but it still started at $349. But it was certainly positioned as a fashion product at its introduction, which they've dialed way back on since.
For example in the utopic vision of anarchy, there are no authorities and everyone must find their own path in the world. The flip side of having no decisions made for you is that you must make all of your own decisions. Or in democracy, since anyone and everyone has the exact same power over decisions, all the really important decisions are made in the most mediocre way possible. In Capitalism, we have the specter of individuals being ground into raw resources and then spit out when they reach their useful lifespan.
So if their intent is to build a utopia of their own making, that's definitionally evil because it admits no dissenting opinion in the matter of how we live our lives.
GCP is a good example. No search. No ads. No using of customer data. Just a desire for a really big potential revenue stream that builds on Google's expertise in managing huge numbers of servers and services.
There are a lot. And there have been more that were cancelled. As I said: Google-the-search-and-advertising-company is one of the most successful companies of our time. It's astonishingly hard to replicate that success, which is probably why we don't see Google other units with equivalent revenue. But it's really not for lack of trying.