This is how I have always felt. I think Facebook's best move is to be that "popular hub". Turn from evil to good. But, of course, they wont. Zuck likes money.
That's a core point I try to raise in a lot of these discussions; that money isn't anything but something to exchange for -other- things.
The point of owning money is to exchange it for something...and outside of an equity market discussion, one shouldn't really look to have more than they need in the slimmest instance...but that becomes difficult.