What you're missing is that all viewpoints you'll ever see are intrinsically those of someone with the money to promote their voice.
Suppose you have an idea in your head and you want to get it out there. The first thing you have to do is express that idea. Write it down or create a video etc. That takes time, which is an opportunity cost. If it takes you an hour, that's an hour you couldn't spend working for money, which means that somebody who has to spend that time working for money doesn't have the time to express their idea.
On top of that, the more time you spend polishing your expression, the more convincing you can make it, so right off the bat there is a direct relationship between time/money and speech.
Then you need to get people to look at it. If all you do is write a document that sits in a drawer in your house, nobody will ever see it. So you need to spend more time distributing your idea, or get other people who are willing to spend their time distributing it.
Political advertising is just paying a third party to do that for you. It costs less than hiring a staff of people to promote the idea "organically" (otherwise it would be poor value for money and nobody would pay for it), which means it enables people with less money to get their message in front of people.