The chargeback is for the exact fraudulent type of activity described in the article, and the business who allows it should be punished.
Heck, that is the primary reason I use my credit card, for this type of protection.
On the contrary, AFAIK some banks or at least payment processors now clearly state than some "sharing economy" services cannot be subject to charge backs, or payment reversals, like if you use Paypal for a Kickstater. So it's basically the opposite of what you wish.
Sure but at the same time, fraud is fraud. If a project is fraudulent, then who should bear the consequences? That's not that simple. Ultimately, backers do pay Kickstarter, never the project creator directly.