From Wikipedia:

"Deadspin is a sports news and blog website, originally founded by Gawker Media. Deadspin posts commentaries, recaps and previews of major sports stories of the day, as well as sports-related anecdotes, rumors and video"

I'm not a reader of deadspin, but if their content no longer aligned to this, and was primarily focussed on politics. Its little wonder the owners said knock it off.

Coincidentally, ESPN, has done the same thing, putting the focus back on sports[1]

[1] https://ftw.usatoday.com/2019/07/espn-dan-le-batard-no-polit...