whats their angle here? Gather data about customer's unhealthy eating habits and sell that to insurance companies? Show sports-related ads to people who eat healthier?
Sell more Prime memberships and get a larger marketshare for Amazon Fresh which they can then monetize more.
Amazon Fresh is easier to automate. I was surprised the pushed Whole Foods delivery in the first place, they were basically using the instacart model where a personal shopper grabs everything, very labor intensive.
The deliver straight from warehouse model has strong potential to be more efficient than a grocery store, even with free delivery.
It's a bait and switch like the original Prime membership. Offer really great deals for members at first then start jacking up prices once they're hooked.
Need to get rid of all that expired inventory somehow I guess