For everyone asking why Twitter or Facebook should treat ads differently to TV. There are some huge differences between the economics of the platforms that I haven't seen anyone mention.

Each TV station has a limited number of ad-seconds they can allocate per day. Because ad-seconds are scarce, prices are expensive, so you get a small number of expensive ads.

OTOH, Facebook can support a practically unlimited number of ads, shown to different users, changing as people scroll.

It is _much_ easier to fact-check or apply human judgement to a small number of TV ads than to millions of social media ads.

Disclaimer: I don't work in the ad industry, I know nothing about this. I just haven't seen anyone talk about the difference in scale here.