If Pizzahut bought pizza.new they could host a webservice on there provided the webservice resulted in something new.
If Pizzahut bought pizza.new they could host a webservice on there provided the webservice resulted in something new.
In your example - if I prefer Domino's to Pizza Hut, what do I go to? I need to go to pizza.new to discover that it's linked to Pizza Hut and then try to figure out what Domino's action might be. In the end I'll just end up going to the main site instead. I think the value of this concept is completely nullified by binding the actions/domains to specific providers.
dominos could register dominos.pizza.new and pizzahut could register hut.pizza.new
pizza.new could then list and search through all the registered subdomains (and would be hosted by google).
vs typing dominos / click the link / login and select last order / reorder.