This is a garbage clickbait article and Buzzfeed should be ashamed.
This is a garbage clickbait article and Buzzfeed should be ashamed.
If the contaminant was serious, there's a media strategy where you suppress what it is for now to maximize the favorability of your settlement. After all you go to court, you'll publish what that contaminant is, it's as good as winning against Juul without actually winning.
The thing I'm more confused about is why you're being so generous to a nicotine manufacturer.
I have no bone in this fight, but I wouldn't get my blood pressure up over a story like this.
The article has plenty of detail. The person filing is a former employee making easily disproved accusations, what would be the point of suing and then having it immediately tossed out because he can't prove anything was contaminated? He even cites the supplier it came from.
More to your point, if I'm going to take the accusation of "clickbait" seriously, the article elaborates on what the headline says, and substantiates it. It doesn't mention the contaminant, but that doesn't make it "clickbait".
>When we talk about clickbait internally, we tend to focus on the idea of under-delivering on a misleading headline. The risk that a reader will feel she has been duped into clicking.
To your point, it also says:
>Others often seem to be using "clickbait" as a free-floating term of derision. There are many reasons one might dislike an article but calling it clickbait has become an all-purpose way of expressing that disapproval.
So which of those best describes this BuzzFeed article?
I don't think the headline is misleading, but BuzzFeed definitely under-delivered by not mentioning the contaminant. They showed their hand by not even acknowledging that they are missing that important detail.
Honestly, it's shameful. It's like they have so little respect for their readers that they think their readers won't notice that the most important detail in this story -- mentioned in the headline, no less -- is missing.
[1]: https://www.vox.com/2015/2/13/8033937/clickbait-explained
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