I'd argue that for data storage purposes, you'd like to have a low metadata to information ratio. In the examples the author gives this seems to be the main problem, with way more characters being used for markup than for content.
Compare that to JSON or TOML, which are more human-friendly and waste fewer bytes on structure to convey the same information. When used for data storage, two XML files of the same schema describing two completely different objects are likely to share a large amount of content, which is wasteful and gets in the way.