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Many phone games are (or were) browser games at heart. Just an app that served a webpage.

The fact that they weren't very imaginative or fun or free is what the hyperconnected mobile web brought us.

To be fair, the absolute bulk of browser-based Flash games weren't imaginitive or fun either (and I can assure you, would probably not have been free if drop-in-and-use ad plugins for Flash had been around, if the ads that framed those apps can be taken as any indication ;) ).

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