I halfway agree. It would depend on the company, for me.
If I ordered from a stuffy corporate mega-giant like Amazon, I'd be slightly annoyed. If I ordered from somewhere serious, like ordering $2k+ computer parts I'd think they were clowns and wonder if I made a mistake.
However, if I ordered from Woot.com, I'd know it was just their brand of humor and appreciate it.
CDBaby strikes me as the corporate type, so I'd be slightly annoyed, I think.