Yeah, good fit, plenty of sentiment analysis to be done at Google. I guess when you have as much money as they do you can afford this kind of outlay to avoid some of the hit and miss of hiring the positions normally.

I'm not so sure.

They probably make a good amount through both ad revenue and referrals from Fandango, not enough to justify 10 million, but they've said a few times now that Movies are just the first of many verticals that they are looking at.

plus, you see the movies your friends, or people you just follow, like, not movies that people who have a similar taste for movies like...