sometimes revenue is sadly in tension with user needs.
http://stackoverflow.com/questions/627097/how-to-tell-if-a-b...
Unless of course you're a bubble company building to flip before you're profitable, in which case you get to point fingers and laugh at the rest of us while we spend hours wrenching the last dollar out of our cash flow plans.
of course, that is all anecdotal... I'd be really interested to see real performance numbers on it.