223 $2 (paid monthly)
104 $5 (paid monthly)
26 $10 (paid monthly)
582 $2 (paid yearly)
174 $5 (paid yearly)
62 $10 (paid yearly)
I would have never guessed that more people pay yearly than monthly for a 20% discount. Has anyone else seen something similar for their own SAAS?
Monthly subscriptions churn on a monthly basis. Yearly subscriptions accumulate over time and usually remain active the whole year (IOW they churn on a yearly basis).
What's shocking to me is the $2 monthly tier. At that rate you're spending >25% on payment processing fees. Imagine a quarter of your subscribers just donating their money to MasterCard instead.
Suggestion: a “sourcehut is too cheap” annual subscription option at 2-3x the cost of the normal one.
I usually buy the year for the discount when I'm getting something (QB, BugSnag, etc) unless it's more than 3k, then I have a think about it.
As it is, the highest yearly amount seems to be $100.