Wine is good for you, chocolate is bad for you, cholesterol is good for you, wine is bad for you, red meat good for you, Fluoride bad for you! I could find you a statistically significant study supporting any conclusion I want right this minute. Since that is the case, why should the average Joe believe any of them? This is made even worse by news articles and popsci blogs not even linking to the source papers, so avg Jane can't even investigate further if she wants to.