As a corollary of the permanent income hypothesis [1]—or the relative income hypothesis, which ever you’d prefer—people also smooth their morals and ethics over their lifetimes! Maybe the solution here is to align moral incentives from the get-go, a pre-commitment mechanism say in the form of an early aged baptism? /s

[1] https://en.wikipedia.org/wiki/Permanent_income_hypothesis

This quote perfectly describes my experience of raising the issues of values, ethics, and responsibility with colleagues at Facebook when I worked there.