Temporal and spatial; when you’re browsing, where you’re browsing, and how you’re browsing. We can predict future non-unique (unknown) browsing behavior by training on your past unique, known, behavior. It is a common misconception, by those that are not in adtech (e.g. your typical software dev), that a fairly non-unique rating on sites like these will correlate with being difficult to track (not saying this is necessarily you).