It actually is going to be fantastic as a consumer. Since people are cutting cable and going to Netflix, the money for content has to come from somewhere - it’s not sustainable to get unlimited quality content for everyone for $12/mo. If new streaming services didn’t appear, the only new content we would eventually have would be Netflix Originals - and if that’s all you want, you can continue just subscribing to Netflix! With Disney+ and others, it gives companies incentives to create great new content. There’s no chance we would have gotten say, the Mandalorian, on Netflix