Peloton accidentally built a fitness cult: a business is more complicated

This doesn't talk much at all about their business. I've heard through people in the industry their paid retention is extremely high. It's not like $2,000 exercise equipment has not existed before. I'm sure everyone knows someone with a bowflex, norditrack or even some of the upper price range equipment from a Walmart or Costco.

Being "Fit" and Healthy is always a moving target with most people and the work to result feedback loop is probably one that most people wouldn't have the discipline to follow through on. If you could stick a $ value on the feeling of being in a community, maybe a Peloton or Soulcycle membership is worth it.