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So ad-personalization is bad because?

I would much rather see personalized and relevant advertising then random garbage.

I would rather not be stalked and have all my personal and private information available to people trying to sell me crap I don't want or need.

I'd rather see no advertisements.

No offense, but without advertisement, then how does Google pay the bills? It's one thing to not want to be stalked, it's another thing to use a free product and complain about the company making money from even showing adds on the side of the page....

I'm not shutting down Google. I am disabling ads for me. The two are not identical.

If everyone did as I do, then Google would have problems. But they would have them anyway, because I don't follow ads. On the other hand there would also be one hell of a lot more free software. And everyone would have a shaved head and a beard.

"I would rather not be stalked and have all my personal and private information available to people trying to sell me crap I don't want or need."

I don't mind the ads much; sometimes (albeit not very often) they are actually useful.

What I mind is the idea that the same data could or would be used for more nefarious reasons, such as determining credit worthiness or "bad citizen" behavior.

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