Report: Amazon plans to expand grocery delivery service

Should be quite interesting; here in NYC my wife and I do about 75% of our grocery shopping through FreshDirect which nets us fresher, more local, and all-around better produce & meat than we can get here in Astoria without taking a trip into Manhattan. FreshDirect also has continued to improve their user experience and buying process -- so much so that we trust the site enough to buy new veggies and fruits that we've never tried before just based on their staff ratings.

I'm not saying that Amazon won't be able to get traction here, but rather that I'm curious to see how what different approach they'd bring to solving the problems that FreshDirect has already solved. I should also mention that I love Amazon thanks to Prime, so it should be interesting competition if they expand this way...