Nikhil here, CTO and co-founder at Mutiny.

The purpose of using this data for personalization is to help the incoming visitor find what they are looking for and understand more specifically why a product would be right for them. Our system is built such that when a user visits a Mutiny enabled website, their information is never shared nor sold. Only the company whose website the user has chosen to engage with has access to this data, similar to how company's use analytics platforms today.

We do not use 3rd party cookies, so user data is always protected across companies and domains. If users prefer to forgo personalization we respect these privacy settings and allow users to opt-out.