The challenge for new employees is to get a picture of the parts of culture they aren't advertising. The way the company evaluates employees, pursues transparency, treats people fairly, respects boundaries, Cares about customers, cares about quality, communicates internally, etc. are the parts of culture that matter, but they're hard to determine from the website
In a large company, most people _aren't_ making the big bucks and don't do it to make a fortune. They do it to make a living.
The "culture" of a place, especially at a bootstrapped startup where the higher ups _aren't_ raking in the big bucks is a huge draw to someone where money is not the main reason for taking a job.
For me, I'm paid well (probably 60th percentile for my location/position) but the flexibility I get from my employer which cultivates a nice culture and work-life balance is worth the cut in pay.
That said, if by culture you mean ping-pong tables, free beer and massages. I'm right with you.
In a large organization the people at the top are making an enormous amount of money.
My experience is that “culture” is for the people who won’t be getting rich from the company at some point.
I should add I don’t consider flexible work hours “culture”, that’s a real, concrete benefit. I’m talking about the organized fun and structured loyalty attempts management puts in place.