If the future of publishing is an ipad friendly Wordpress theme the industry is in more trouble than I could conceive. This kind of absurd hyperbole makes it hard to take small but interesting ideas seriously.
So, tell us more.
It's sickening, and the people that do this are vigorously indicating they have at best shallow reasoning facilities.
Some really great companies have much lower profiles than you might expect. Try not to draw conclusions on limited data, or at least understand the quality of said conclusions.