Academic publishing is a scam
carcaddar.blogspot.com
carcaddar.blogspot.com
The problem is that academic promotion is based largely on publication record, and publication in prestigious (and expensive) journals counts for more. So anyone who had a good paper and published it in an as-yet no-name journal would be throwing away a valuable career chit. And that, in turn, makes it hard for new journals to get established --- particularly if they're established with the idea of stopping the money-suck, which leaves them with very little cash for promotion, or to attract the kind of "big names" that would lend credibility.