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I agree it's weird, but it's not that uncommon. The product names tend to follow the company's name (e.g. Dell XPS, Ford Fiesta, etc).

It creates an overall brand awareness though. As soon as you say “Wolfram x” I immediately know what and who you’re talking about opposed to if you were to say a random product name

He should alternate between his first and last name for every new project. Middle name too if he has one.

Wolfram Notebooks, Stephen Cloud, Wolfram Language, Stephen Foundation, Wolfram Knowledgebase, Stephen Player, Wolfram Demonstrations Project, Stephen Data Drop, and Wolfram Data Repository.

It sound like two entirely different product lines, and just by hearing the names I know they would have problems playing together nicely.