Registration up 300% with Facebook’s Registration Tool
marketaire.com
marketaire.com
I was impressed with how straightforward it was to get running though.
I'm going to go ahead and pretend that wasn't there when I was trying it.
It's definitely important to put the user first, especially if you're running a business and looking for conversions.
I'm using the Facebook Login button rather than the registration form (I have a non-facebook registration process too), for a couple of reasons:
1. It's faster for Facebook users. 2. Assuming they actually read it, Facebook Login makes it clear to the user what level of access I'm getting. The Registration Plugin provides no indication what permissions they're handing over - it's more than the default access. The site is given an oauth token, but no indication what this token can do.
I could be completely missing the point of the Registration Plugin of course, but I spent a little while implementing it, then realised that I didn't need any of what it provided and just used the Login button.
It'll be interesting to see how Twitter progresses as a connecting tool. Obviously Facebook is superior as far as numbers go, but I don't think we'll ever see one agreed upon way to connect users to sites. Facebook just seems to make the most sense at this point.
It would be nice to see some additional social aspects we could use to add to site engagement. Liking and tweeting is one thing, but what about onsite functionality? OneTrueFan is a digital check in - is that what's next?
But I don't like the interruption in flow that I have to force on the user in order to present a second (nearly identical) registration form just because the validation on the first is rubbish - especially for a field as important as email address.
(Emphasis added.)
Obviously this would be ideal to do on the fly.