Now it doesn't even say "Start" on it, and yet they persist in calling it the "Start menu".
What did you find when you opened the Start menu (https://upload.wikimedia.org/wikipedia/en/d/d3/Windows_95_St...)? Programs (click on one to start the program), Documents (click to start a program handling the file), Settings (click to start a Control Panel applet), Find (click to start a find dialog), Help (click to start the help viewer), Run (click to start an executable by name), ...
> After all, clicking "Start" was the first step to shutting down your computer!
You are, after all, starting the shutdown procedure.
No, the point of the Start menu was to provide a root node to a navigable hierarchy of all of Window's available functionality. Calling it "Start" makes sense from the perspective of the act of navigation - it is the user's "start point". While logical, I think this metaphor was subverted in many ways even when it was new; the hierarchy afforded by the Start menu was neither particularly well structured nor even the easiest way to access much of its functionality (it seemed to compete with "My Computer" for the title of "blessed root node").
Nowadays it seems that it is not even possible to navigate to all Windows functionality through the "Start menu".
https://devblogs.microsoft.com/oldnewthing/20120213-00/?p=83...
This was before the advent of "windows keyboards" and the menu key on them.
EDIT changed link to a better one
they fixed it some way through Win98 I thought...
Ah yes, because the competition's UI of having you click on an icon of a literal piece of fruit to shutdown the computer makes more sense!
You can of course push the power button and Windows will go ahead and gracefully shut down, been that way since at least XP, if not 98 on computers that supported it!
Shutting down become a rather destructive option, putting it as a first level item on the task bar would lead to accidental clicks. Putting it as a first level menu item on the most prominent UI feature of the entire OS seems like a decent alternative!
> Now it doesn't even say "Start" on it, and yet they persist in calling it the "Start menu".
Eh, and we still say we save stuff to "disk". Never mind that it probably isn't even remotely disk shaped.
If I am writing instructions for a website, should I tell people to tap or click on things?
The pantomime for talking on the telephone is to stick thumb and pinky finger out to make it look like a device that a lot of people under 20 have possibly never even seen.
Starting the shutdown process is hardly the worst English faux pas the technology industry has made!
It was a different time. The Windows 95 team had this idea of a "beginner's UI" to make computers more approachable -- an idea they subsequently shelved. But their research told them that:
> Beginning users and many intermediates relied almost exclusively on visible cues for finding commands. They relied on (and found intuitive) menu bars and tool bars, but did not use pop-up (or "context") menus, even after training
Ironically newer UI designers have forgotten that 'visible cues' lesson -- both on Windows 10's Flat UI and on touch interfaces such as iPad OS, which imho suffers from really poor discoverability.
> Although we abandoned the idea of a separate shell for beginners, we salvaged its most useful features: single-click access, high visibility, and menu-based interaction. We mocked up a number of representations in Visual Basic and tested them with users of all experience levels, not just beginners, because we knew that the design solution would need to work well for users of varying experience levels. Figure 5 shows the final Start Menu, with the Programs sub-menu open. The final Start Menu integrated functions other than starting programs, to give users a single-button home base in the UI.
(Here's a picture of what earlier iterations of the UI looked like: https://imgur.com/IWCGPzU)
These extracts and image are from Kent Sullivan's very readable "The Windows 95 user interface: a case study in usability engineering": https://dl.acm.org/citation.cfm?id=238611 (previously discussed on HN: https://news.ycombinator.com/item?id=12330899)
The upshot is: "Start" is just a label that worked well during UX testing, what mattered more was the anchored, affordance-rich, highly consistent button that let you interact with the GUI in a predictable way.