There's a tremendous amount of bad scientific writing as well. Much of induced by publish-or-perish, grant-chasing, and signalling dynamics.
For journalism, relevant, incisive, investigative journalism is gold.
Much of what's written is simple pro-forma, filler, stenography, or worst of all: republished press releases -- APR and VPR (audio / video press release) for radio and television, the original "fake news": https://www.sourcewatch.org/index.php?title=Fake_news
A key question for me is whether the article intends principally to inform rather than persuade or distract. Virtually all current business, "style", entertainment/culture, and big-ticket sales (real estate, autos, travel) "reporting" is thinly veiled advertising. A large fraction of political coverage is either stenography or persuasive rhetoric.
Writing with the reader in mind, or at least with the writer's (or client's) ego / wallet, out of mind, is rare.