This reminds me that fateful question that we, software engineers, use to hear from our moms/dads/family: "Why don't you start a facebook?"
There would be NDAs and lawyers and dire warnings of secrecy until we finally got to the bottom of what they wanted. Basically Facebook or Google, but on a budget of about 50p and the vague offer of some stock.
Unsurprisingly, we’d tell them where to go.
It was a disaster :)
Maybe it's my social context...