Thanks for the advice, translating is definitely a goal for next season (I have a lot of French customers as it's my main language, and they are often confused about the english website).
What would moving to a .com domain do? Help with SEO?
I'm guessing the idea is that a .com looks more "official", but I think that's becoming less and less over time as alternative TLDs get more uptake. This probably depends on your customer base though.