That's quickly becoming the main point of differentiation in most reviews since cars in a certain class have become more or less the same performance wise.

Speaking from the perspective of just wrapping up the car buying process. All of the reviews had just as many, if not more words devoted to the infotainment experience as to the driving experience.

Here I am thinking Bluetooth is peak feature so I can play my music while carving canyons and reviewers are taking off points because the touch screen isn't colorful enough or something.