First, he is willing to give a voice to many who won't be able to tell their stories on mass media.
Who other will let speak people like James Damore? What major broadcaster is willing to interview Jordan Peterson without protraiting him as a villain?
He respects his guest, when in disagrement. His interview to Jack Dorsey (not much of his liking, I presume), was criticised for not being aggresive enough.
The interviewed is not afraid of a headline out of context.
Given the current political climate, I'm not suprised a MMA guy is capable of doing what most journalists don't.