Here's a few things I do that made it "successful":
- Obviously, selling good quality product is the most important thing.
- Offering rare species that are hard to find elsewhere
- Having a good website that works, is well organized and easy to use.
- Friendly customer support, I like to talk to my customers as I would talk to a friend (to a certain extend).
- Fast shipping after receiving an order, or at least let the customer know when their order will be shipped.
- A good logo made by a designer, this has been super helpful for brand-awareness
- Good packaging that minimize most damage the plants, with printed plastic labels for each plants (with my logo on them)
- Active presence on social media, with good quality picture posts (with my logo on them)
- Always give more to the customer than what they expected to get. Even a small surprise when they open their package will make them feel good about their purchase.
- SEO optimisation so that people can find you on google. I struggle with this because google keeps autocorrecting my name.
Most of these points feel obvious to me, but I would say 95% of the other sellers fail at multiple of them. Mainly the customer support point, a lot of them feel like I'm talking to a robot.
I would say the part that I struggle the most with is staying on schedule and not forgetting about people who order via email/private message. Thankfully cold weather in the winter allow me to take a 6 months break each year. During that time I can relax and dive into other projets.