Ugh, I hate it when people do things like Exhibit 4 [0] - the size and coloration of the boxes does not match the numbers for the bottom two figures (with the lower-right quadrant in both being displayed as larger than the upper-right, despite having a lower number).
Lies, damned lies, statistics and misleading figures.
0: https://www.mckinsey.com/~/media/McKinsey/Industries/Financi...