You don't have that choice - what happens is you pay and become the product. Cable TV used to be ad-free, since you paid for it, then they figured out they can make more money selling ads. There are ads on the buses and subways, even though you have to pay for tickets. Windows 10 shows you ads and spies on you, yet you have to pay for it. You pay for a TV, yet 'smart' features get included, that spy on you and show you ads. You pay for a movie ticket, yet have to sit through 20 minutes of ads before the movie starts.