Yea. Lyft wanting to make their take more opaque is certainly a plausible motivation. But since Lyft and Uber are now offering complicated reward/discount programs, it's plausible that the rider's payment on any given trip is misleading and mostly a source of confusion. Driver's won't complain when Lyft's take is unusually small, but will when it's unusually large, even if it balances on average.

In general it's frustrating that pricing is becoming more opaque for everyone. Despite multiple emails exchanged with Uber, I still cannot get them to tell me how exactly the Ride Passes work in the SF area. There doesn't seem to be an unambiguous description on the website, the receipts don't explain, and different customer support agents give contradictory statements.