Is VPN advertising increasing due to content restrictions from online streaming services?

If you travel overseas, you can't access Netflix, AmazonPrime Video, etc. so a VPN service allows you to still use your service while you're away from home.

And then sports streaming. You can sign up for a yearly subscription to watch sports, but not the teams closest to your physical location due to local blackouts.

Utah is in a terrible place too. No NFL, MLB, or NHL team. But the closest teams are all blacked out from streaming services.