Even if a cloud provider had competitive transfer costs they likely wouldn't attract any new customers and would have less margin left over to subsidize the main cost customers look at, $ per instance hour.
The less attention is paid to transfer costs the better for AWS/GCP/Azure. Why hasn't a spot-market for transfer been introduced? Same reason why I can't sell my unused home internet bandwidth to my neighbors, the money is in controlling the means of transportation/communication and the providers want to keep as tight a control on that as possible.