Argue it then. Many readers will have never heard this name.
Edit: I was also prompted to spend ~30 seconds researching who ACSH are since everyone critiquing Moskowitz in this HN thread seem to be posting links from that website alone. Didn't take long to discover they're a privately funded pro-industry advocacy group.
I took the numbers from the country I'm familiar with (The Netherlands, which has excellent cell phone penetration), and no matter how I look, if I correct for age, they've only been decreasing. The Dutch registry is also one of the most complete of all European countries.
See https://imgur.com/a/FiNrVCQ, x-axis is year of diagnosis, y-axis is Incidence per 100.000. I used European Standardized Rate correction to correct for changes in age distribution, which is standard here. Top blue line is total, the other lines all denote different origins.