Another concern is that DOH will complicate content delivery to users. Today, content delivery networks (CDNs) host multiple instances of web content on geographically dispersed servers. This creates resiliency for web services and helps to deliver content to users more quickly. If ISPs lose the ability to view users’ DNS queries, they will still be able to route users to a CDN, but not necessarily the closest or most efficient CDN. Technical measures that may alleviate this concern include sharing some user data (like general geolocation data) and CDN load management tactics.
Is this a real concern? Don't ISPs just route on IP addresses?
Other potential implications of DOH implementation involve issues such as international data flow and advertising competition.
What on earth is this referring to?