I don't think this lines up with memory research. It's true that people commonly make source monitoring errors, but generally feeling negative affect toward something enhances memory. People might forget the specific company, but I doubt they would feel more trust toward travel companies in general.

https://en.m.wikipedia.org/wiki/Source-monitoring_error

https://www.apa.org/science/about/psa/2011/10/positive-negat...